Here’s a comprehensive list of the best backlink building tools for eCommerce websites, followed by a conclusion to help you decide which tools to prioritize.
Best Backlink Building Tools for eCommerce Websites
1. Ahrefs
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Strengths: Industry-leading backlink analysis, extensive database, competitor link tracking.
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Best For: Finding competitor backlinks and outreach opportunities.
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Key Features:
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Site Explorer
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Broken Link Checker
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Content Explorer for linkable assets
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Why eCommerce?: Track product pages and category URLs for new backlinks or link loss.
2. SEMrush
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Strengths: All-in-one SEO suite with strong link-building tools.
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Best For: Outreach management and link prospecting.
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Key Features:
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Link Building Tool with outreach CRM
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Backlink Gap tool (for finding missed opportunities)
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Toxic backlink detection
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Why eCommerce?: Allows you to spot gaps against competitors and manage campaigns directly.
3. BuzzSumo
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Strengths: Content and influencer analysis.
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Best For: Building backlinks via content marketing and influencer outreach.
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Key Features:
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Find trending content
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Discover influencers
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Track backlinks to popular content
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Why eCommerce?: Find content that earns links in your niche and identify influencers for partnerships.
4. Hunter.io
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Strengths: Email discovery and verification.
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Best For: Outreach campaigns to earn backlinks.
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Key Features:
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Domain search for emails
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Email verifier
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Campaign manager
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Why eCommerce?: Build clean, targeted email lists for product-related outreach.
5. Pitchbox
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Strengths: Outreach automation.
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Best For: Scalable blogger outreach and link building.
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Key Features:
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Prospecting engine
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CRM and workflow management
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Integration with Moz, Ahrefs, and SEMrush
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Why eCommerce?: Ideal for link-building campaigns across product categories or seasonal promotions.
6. Majestic
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Strengths: Detailed backlink metrics like Trust Flow and Citation Flow.
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Best For: In-depth link profile analysis.
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Key Features:
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Historical link data
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Topical Trust Flow
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Bulk backlink checker
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Why eCommerce?: Assess authority and topical relevance of your site vs competitors.
7. NinjaOutreach
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Strengths: Influencer and blogger outreach.
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Best For: Gaining backlinks through partnerships and guest posting.
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Key Features:
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Email automation
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Influencer discovery
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Outreach templates
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Why eCommerce?: Find niche-specific blogs and influencers to promote your products and get backlinks.
Conclusion
| Tool | Best Use | Ideal For |
|---|---|---|
| Ahrefs | Backlink research & competitor analysis | Advanced SEOs |
| SEMrush | All-in-one SEO + outreach | In-house teams |
| BuzzSumo | Content-driven link building | Content marketers |
| Hunter.io | Outreach list building | Outreach specialists |
| Pitchbox | Automated outreach | Large-scale campaigns |
| Majestic | Link quality analysis | Technical SEO professionals |
| NinjaOutreach | Blogger/influencer outreach | eCommerce marketers |
Final Recommendation:
For eCommerce sites, Ahrefs + SEMrush + Hunter.io form a powerful combination:
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Ahrefs uncovers what backlinks you need,
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SEMrush helps manage and track outreach,
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Hunter.io finds accurate contact info to build those links.
If you're running a large-scale operation or doing frequent outreach, consider adding Pitchbox or NinjaOutreach for automation.
